How to Get Noticed by a Record Label in 2025

For independent artists in 2025, the idea of getting signed to a record label still holds huge appeal. While it's no longer the only path to success, a good label deal can offer resources, connections, and scale that many artists find difficult to access on their own. With that said, the music landscape has changed dramatically. Labels are no longer interested in raw talent alone; they're looking for artists who’ve already proven they can build an audience and momentum.

So, what exactly are labels looking for now, and how can you put yourself in the best position to get noticed? Let’s take a closer look.

It’s About Momentum, Not Just Music

In the streaming era, labels are looking for artists who already have some fire behind them. It’s not enough to be talented; you need to show that people are already listening, watching, and talking about you. Labels want data: they want to see your monthly Spotify listeners increasing, they want to see clips of your music gaining traction on TikTok or Reels, and they want evidence of fan engagement across platforms.

A great example of this is Central Cee. Before being courted by major players, he had already developed a loyal following on social media and had multiple tracks go viral independently. His success wasn’t just built on style or sound; it was fueled by organic growth and strategic releases that demonstrated clear demand. Labels took notice because the numbers backed up the hype.

Your Brand Is Just as Important as Your Music

In 2025, a strong artist brand is more than just a nice-to-have; it’s a fundamental part of how labels assess long-term potential. Your brand isn’t just your logo or visuals; it’s how you present yourself to the world. Are you consistent across platforms? Is your message clear? Do you stand out in a crowded marketplace?

One Artist Who’s Mastered This Is RAYE

After breaking away from her former label and launching a successful independent career, she carved out a clear artistic identity that aligned with both her music and values. That authenticity resonated with fans and the industry alike, and ultimately helped her re-enter the mainstream on her own terms.

Whether your image is polished or gritty, pop-focused or underground, make sure it reflects you. Labels are looking for artists who know who they are and can articulate it to their audience.

Be Where Labels Are Looking

Record labels are watching. They just aren’t necessarily watching where they used to. While gigging still plays a role in artist development, most talent scouting now happens online. Platforms like TikTok, Spotify, YouTube, and even Instagram have become central to how A&Rs identify potential signees.

TikTok, in particular, remains a hotbed for discovery. Artists like PinkPantheress and Ice Spice saw their careers accelerate after short-form content put their songs in front of millions. And it’s not just about going viral: consistent, high-quality content that shows your personality and sound can do wonders for attracting industry attention.

At the same time, having a strong Spotify presence is crucial. Make sure your artist profile is fully optimised, keep your catalogue up-to-date, and use tools like Spotify for Artists to submit your music for playlist consideration. YouTube Shorts and Instagram Reels are also powerful tools, especially when paired with smart visual storytelling and behind-the-scenes content.

Act Like You're Already Signed

If you want a record label to invest in you, you need to show them you’re already taking yourself seriously. That means approaching your music career like a business. Are you releasing consistently? Do you have a visual strategy? Are you promoting your music effectively? These are all questions that labels will consider, and they’ll be looking at your current activity to find the answers.

Artists like Little Simz have demonstrated what’s possible through a DIY approach. Without major label backing, she earned critical acclaim, built a devoted fan base, and won industry awards. Her independence didn't hold her back; it gave her the leverage to choose her opportunities wisely.

Even if you're not aiming for full independence long term, showing that you can succeed without a label gives you a much stronger negotiating position when they do come calling.

Don’t Underestimate the Power of Relationships

While the digital age has opened doors for many artists, the music industry is still very much about who you know. Personal recommendations from trusted figures (whether they’re producers, managers, curators or publicists) carry serious weight. Building meaningful relationships with people in the industry can often lead to opportunities you might never find on your own.

Attending showcases, networking events, or even collaborating with fellow artists in your city can help you get on the radar of those with label connections. Labels often take notice when they hear the same name coming up from different trusted sources, and that recognition can be the spark that starts a conversation.

Have a Thoughtful Release Strategy

In 2025, a spontaneous release with no build-up is rarely effective, unless you already have a massive fanbase. Labels want to see that you understand how to build hype, deliver consistently, and present your music professionally. That includes planning your releases well in advance, creating engaging teaser content, securing playlist placements where possible, and engaging with press and curators.

Think of each release as a mini campaign, something that’s carefully timed and executed, with clear goals and promotional assets to match. When labels see that you’re not just making great music, but also launching it like a pro, they’re far more likely to want to be part of your journey.

Hard Work Breeds Success

The path to getting noticed by a record label in 2025 isn’t about waiting to be discovered; it’s about proving your worth long before that phone call ever comes. If you can demonstrate strong numbers, a well-defined brand, professionalism, and a growing fanbase, you're already doing the job of an entire team. And that’s exactly what labels are looking for.

Whether you're aiming to stay independent or eventually partner with a label, the advice remains the same: build your own momentum. When you do that, the right opportunities tend to follow.

Get Your Music In Front of The Right People

At Music Mogul Marketing, we help artists grow their Spotify presence, land playlist placements, and build long-term momentum. Get in touch today to see how we can support your next release.